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In 1999 it was predicted that offline businesses to continue to be successful would need an online presence. 15 years on and that statement proved to be correct. The online environment is changing, with more and more people using their smartphones and “apps” to get what they need.
That’s why at SMBApplified we are dedicated to created mobile apps that cater for local businesses
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7 Reasons Why A Mobile App Can Improve Your Business
However, it doesn’t change the fact that a user has to scroll through on their phone to find apps that they want to use. So that being said, they’re still going to be scrolling past your company’s app icon. Now whether they open that app you or not is irrelevant, the fact that your logo and your branding is always within their eye shot, subconsciously they’re aware of that and it helps to reinforce your brand
But one of the biggest benefits of all is that you can contact your customers directly to their mobile phone, instantly with special promotions that you’re running, maybe coupons that you’ve created or a new loyalty card.
So with push notifications it actually just gives you an instant direct form of contact that can always be used as a little reminder to plant seeds in your customers’ minds about the products and services that business offers.
I simply forget to bring the coupons with me to the shop. (I never forget to bring my phone out with me though) Now with an app you can digitalise all this by having the loyalty card within the app, you can have the coupons within the app. And not only that, by harnessing the power of push notifications you can send a message making people aware of this.
A push notification message to a user of your app when they enter a certain radius that will send them out a coupon to come into your store, and they’ll get 10% off; which is immensely powerful because you are marketing the people based on the location they are currently at.
If they’re near your store, and they’re thinking about going to another store to buy something which they could buy from yours. When they get a coupon through to their phone that makes it a very easy decision of where they want to go.
Now there are so many different sectors and businesses that you can build this app… an example would be hair salon. You could take photos of some of their your clients haircuts that you’ve done and you can post it onto your mobile app. That becomes valuable because users want to go onto that app and they can see ideas for the next haircut they want. And then it validates that your hair salon is able to do the job that the customer wants you to do
You also have the recognition side of it and the more you can get customers seeing your app, using your app, looking at information in your app, the more they are going to be open to coming back to you for return business, because you’ve built up a level of trust with that customer.
Let’s say for example, they want to make a booking for a restaurant or they want to make a booking for a massage. Well, then, they can just open up the app on your phone, enter in their booking, select the date, select the time and then they can make that appointment, all without having to pick up the phone. So that’s the level of customer engagement that you want.
Maybe you’ve got some new product lines in; well, you can add them to your catalogue. People can open up your app, look at your catalogue and they can make an appointment to come in. Maybe you’ve got a real estate app and people are looking for properties in a certain area. Or you’ve got an auto car dealership or you sell parts for mountain biking, road biking. So that just creates a better level of engagement with your customer.
The fact is the MAJORITY of your customers read and research a lot of their information online… the statistics show that the largest percentage of people are using their smartphones and tablets to browse the Internet.
A mobile app is exactly the same concept and it’s growing. So now not only do businesses need a website they also need an app. It just gives you multiple channels to be able to communicate with your customer. The MAJOR benefit of a mobile app is you have the ability you contact your customers at any time
Now if they have your app on their phone, you don’t need to compete with everyone else. You don’t need to compete with anyone else with Facebook ads; you don’t need to compete with anyone else in adword ads because they have their own… you have your own little space on their phone, which is your app. So you’ve got a nice little bit in their pocket where you’re able to communicate with them directly at any point.
So when you’re running an offer, rather than relying on them to look at your fan page or visit your website to see what offer it is you’re running; you can just send the push notification which will alert that user to that offer. So there’s no competing with anyone and that will help to build return business.
What Our Customers Say
I absolutely love how my app has gave me the ability to contact my
customers with special offers… instantly
Being able to share my app with my customers has brought in a ton of repeat business for me.
The coupons, loyalty card and push notification features are fantastic
Being able to have my e-commerce store within an app in the Google Play & Apple app
store has increased by sales dramatically